Thursday, January 12, 2012

Gender Gap in Real Estate


On average, male real estate agents list more homes than women do, while the homes women list have higher asking prices, according to a study by real estate search and marketing site Trulia.
In a one-day snapshot last autumn, the site examined the total number of male agents compared to female agents, and which gender had listed more homes for sale and which listed more expensive homes, on average, since joining Trulia.
They used a "Name Genderizer" tool to categorize whether the names are most likely male or female. (What would they have thought of Bobbie?)
I was especially interested in those studies because of the large percentage of successful female agents in the Bay area, and in my office, particularly, but we've always known that national real estate statistics have little bearing on those of Silicon Valley.