Our speaker at the Tour Meeting yesterday...Amos White from Baynet... brought up some interesting statistics. 87% of home buyers, nationwide, and 97% in the Bay Area start their search online. This doesn't mean that a good Realtor is obsolete. Most consumers see the Internet as an information source, not as a substitute for an agent.
Buyers say that the Internet provides a greater sense of control, particularly as real estate Websites become more consumer friendly. Agencies are putting more and more of their marketing budgets into Web advertising.
Why the Internet?
It's Fast. No need to wait for tomorrow's newspaper to check the new inventory or the open houses.
It's Convenient. You can log on to your computer at any time, and see listing information, still photos, and virtual tours.
It's Continually Updated. MLS information is regularly updated...daily, even hourly... unlike print advertising.
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