Senior Women as Clients

I am presently working with several women who fit in the category of senior citizens, or whatever the politically correct phrase is for people like myself who are Baby Boomers or older.
Women’s earning power has accelerated over the past 30 years and they tend to be the “chief purchasing officers” in almost every household. Author Marti Barletta, in her book PrimeTime Women™, calls them the ultimate bull’s-eye for marketers. Women ages 50 to 75 are the healthiest, wealthiest, most educated, active, and influential generation of women in history, according to Barletta, president of the TrendSight Group, and an expert on gender-savvy marketing strategies. Her book aims to help readers understand this consumer, and appropriately target their marketing efforts, but this is not really new information to an experienced Realtor. We know that women are usually the decision makers in a home purchase, and will work closely with us when preparing a house for sale.