Staged to Sell

I'm often asked what the difference is between a stager and an interior designer. Interior designers personalize, while stagers depersonalize. In other words, stagers ready a house so buyers can picture themselves living in it. A good stager will emphasize the property, rather than the seller's personal items. No matter how nice or interesting the seller's art collections, family photos, or quirky knicknacks, the object is to sell the house, not what's inside.
Think of staging as detailing a car to add value before selling it...That's exactly what a stager does to a house.
Statistically, a staged home is on the market half the time as an unstaged one, and the initial cost of staging is dramatically less than a price reduction on one that sits on the market.