The San Jose Mercury printed an article from the Los Angeles Times this morning, titled, "Nourishing the Feeble Market." In it, they described serving food on the Realtors' tours as if it were a new idea, created out of desperation by agents in a down market. Certainly, there were agents who didn't bother with the extras in the all-too-brief periods when a sign on the lawn meant an instant sale, and there are still a few lazy salespeople who don't bother to expose their listings fully to agents who might have a buyer...but a professional Realtor is at the house to greet fellow agents, and to offer food and drink. When we are out touring, we will check out most properties, whether they offer goodies or not, but food adds an extra incentive. Long-time agents even have their specialities...Dave Clark brings chicken wings, Carolyn Miller offers cheesecake, and I bake homemade brownies. (I tried cookies once, but everyone asked where the brownies were!)
We leave the catered meals to the Beverly hills agents with their listings in the $35million range, but it's not news that the way to a Realtor's heart is through his/her stomach.
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