Friday, February 27, 2009

Meeting the Stager


This afternoon, my clients and I met with the stager to arrange decor of a house we're marketing. I knew that the old "Bone" and "Swiss Coffee" combination that Realtors had been using were not enough to compete in this market, where buyers expect a house to stand out from the rest.
In terms of dollars, painting is a considerably low investment that a home seller can make and receive a higher rate of return at closing.
Home Staging is all about presenting the house for sale at its best. When potential buyers come through a house for sale, they are attracted to a property for many reasons. The mood that a house presents is very important. The interior wall color or colors are extremely significant in helping to set this mood. Wall color can turn a House for Sale into the Home They Love.
Home Stagers, through wall color consultations, assist in making a house as warm and inviting as possible. Whites, although very neutral, tend to present a colder setting, and blues, although recommended for relaxation by some, can present a cooler setting in rooms. More dramatic colors of red, yellow, darker greens, and orange are more personalized colors, which are fine for decorating, but not for staging to sell. Wall color should be a non-factor within a room, just helping to set the mood. Medium hues of browns, golds, taupes, and sometimes greens (we chose "Celery" for the hall bathroom) will warm up a rooms setting….making it feel inviting and cozy to potential buyers. Darker hues of any color within rooms can make the room appear to be smaller, but we used an accent color to make a dining area feel like a separate dining room.
Paint can be a great help, if color is chosen wisely.

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