Tuesday, April 28, 2009

A New Gimmick


With so many homes being staged in this market...or at least, mini-staged...a vacant house feels cold and deserted in comparison. Now Realtors in Southern California have gone one better than that. They are hiring a "temp," in this case, an event planner and decorator whose business is slow, to live in the staged home.
This faux-homeowner keeps the house immaculate from 8:00am to 8:00pm, and adds the extra touches of turning on lights and music, lighting candles (and the fireplace on a cool day) and even baking cookies if there is time before each showing. Showcase Management is a franchise operation that has 350 live-in managers in high end homes in California, Illinois, Arizona and Florida, and says that this method sells houses that were previously unoccupied and vacant.

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